Insights

Practical, no-fluff articles on growing a small business. Websites, SEO, marketing, systems, and the AI changes that matter for UK SMEs.

Read Choosing a domain name for your small business: seven decisions in order
Getting Started
Choosing a domain name for your small business: seven decisions in order
.co.uk or .com? Should you include your town? What about keywords? Here are the seven decisions, in order of importance, and the usual right answer for a UK small business in 2026.
2 May 20267 min readRead
Read Image SEO for small businesses: alt text, file names, and size
SEO
Image SEO for small businesses: alt text, file names, and size
Images are forty to sixty percent of a typical page's weight and one of the easiest SEO wins available. Five rules cover the 95% case for a UK small business site.
1 May 20267 min readRead
Read UK GDPR and cookie consent banners: what a small business actually needs in 2026
Websites
UK GDPR and cookie consent banners: what a small business actually needs in 2026
Most small business sites either do too much on GDPR and annoy their users, or too little and expose themselves. Here is the practical minimum for a UK small business website: privacy policy, cookie banner, Consent Mode, and the few things you can safely skip.
30 April 20267 min readRead
Read FAQ schema: how to get your answers into Google and AI search results
SEO
FAQ schema: how to get your answers into Google and AI search results
FAQ schema is the lowest-effort SEO move still available to small businesses. It marks up your frequently asked questions so Google and AI assistants can lift them directly into their answers. Here is what to mark up, how to add it, and what not to do.
29 April 20266 min readRead
Read Google Ads vs SEO: where should a small business spend its first £500?
Marketing
Google Ads vs SEO: where should a small business spend its first £500?
Short-term traffic or long-term compounding? The honest answer for most UK small businesses is an 80/20 split, rebalanced at month three. Here is how to decide which side you sit on and how to run it.
28 April 20267 min readRead
Read How to price your services as a UK small business (without undercharging by default)
Operations
How to price your services as a UK small business (without undercharging by default)
Most small businesses undercharge. This guide walks through the three pricing models, the classic traps, and a step-by-step method for setting a rate that covers your costs, your time, and your profit.
27 April 20267 min readRead
Read AI Overviews and zero-click search: what UK small businesses need to know in 2026
AI
AI Overviews and zero-click search: what UK small businesses need to know in 2026
Google's AI Overviews are changing what happens when someone searches for your services. Fewer clicks, more answered-in-place queries, and a new shape for how small businesses get discovered. Here is what it means and what to do.
26 April 20266 min readRead
Read How to handle a negative Google review (with templates for the response)
SEO
How to handle a negative Google review (with templates for the response)
A bad review feels personal, but it is a solvable problem with a defined playbook. Here is what to do in the first hour, the first day, and the first week, plus response templates you can adapt.
25 April 20266 min readRead
Read E-E-A-T for small businesses: what Google actually wants to see
SEO
E-E-A-T for small businesses: what Google actually wants to see
Experience, Expertise, Authoritativeness, Trustworthiness. E-E-A-T is how Google and AI search engines judge whether your content deserves to be recommended. Here is what it looks like for a UK small business.
24 April 20266 min readRead
Read Core Web Vitals in plain English (and the five fixes that actually move the needle)
Websites
Core Web Vitals in plain English (and the five fixes that actually move the needle)
Core Web Vitals are three numbers Google uses to judge whether your site is a decent experience. Here is what each one means, how to measure them, and the small-business fixes that deliver the biggest wins.
23 April 20266 min readRead
Read Why Cloudflare plus Next.js is the best website setup for most UK small businesses in 2026
Websites
Why Cloudflare plus Next.js is the best website setup for most UK small businesses in 2026
Cloudflare's edge network with Next.js gives small businesses agency-quality performance for near-zero cost. Here's why it fits most, who should pick something else, and the tips and traps that matter.
17 April 202611 min readRead
Read How to register a limited company in the UK (step by step)
Getting Started
How to register a limited company in the UK (step by step)
A practical, step by step guide to registering a UK limited company online with Companies House for £50, including names, directors, PSCs, and what to do next.
15 April 20267 min readRead

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Insights

Choosing a domain name for your small business: seven decisions in order

Image SEO for small businesses: alt text, file names, and size

UK GDPR and cookie consent banners: what a small business actually needs in 2026

FAQ schema: how to get your answers into Google and AI search results

Google Ads vs SEO: where should a small business spend its first £500?

How to price your services as a UK small business (without undercharging by default)

AI Overviews and zero-click search: what UK small businesses need to know in 2026

How to handle a negative Google review (with templates for the response)

E-E-A-T for small businesses: what Google actually wants to see

Core Web Vitals in plain English (and the five fixes that actually move the needle)

Why Cloudflare plus Next.js is the best website setup for most UK small businesses in 2026

How to register a limited company in the UK (step by step)

Not sure where to start?