Operations
How small law firms win more instructions with same-day quotes
18 September 20269 min readRead
Solicitors and law firms
Call back in the hour. Quote the same day.
Small firms in England and Wales rarely run short of enquiries; the enquiries wait. The web form sits in an inbox, the quote goes out days later as four careful paragraphs, and nobody checks whether it arrived. We set up the callback rota and holding replies, a one-page quote per work type, the follow-up that runs until the person instructs or declines, and the welcome, milestone and completion messages that end in a review. Your COLP signs off every page and template.
Sound familiar?
The problems we keep seeing.
Firms come to us good at the work and slow at everything between the first call and the signed engagement letter.
- Web enquiries sit in an inbox until someone has a gap
- Quotes go out days later, as paragraphs instead of a page
- Nobody follows up a quote once it has been sent
- The pricing page reads like a compliance chore
- Introductions from agents and brokers happen by accident
- Completed matters end in silence, not a review
What we build
Fixed-scope fixes, priced up front.
Each of these is a defined piece of work with a clear price and a clear finish line, not an open-ended retainer. Start with the one that hurts most.
Quote follow-up automation
from £500 setupA one-page quote template per work type (fixed fee or range, inclusions, exclusions, likely disbursements, timescale) and a day 0, 2, 5 and 10 sequence that stops when the person instructs or declines. An enquiry log shows quotes sent and instructions won by work type and source.
Missed-call text-back
from £250 setupA caller who does not get through receives a text within a minute saying a named person will ring back inside the hour, and out-of-hours web enquiries get a holding reply that asks for the facts a fee earner needs to quote.
Area and service pages
from £400A page per service and per town ('conveyancing solicitor <town>'), pricing pages written for a worried human, and named fee earners with faces and direct lines. Your COLP reviews each page before it is published.
Review engine
Welcome message, plain-English milestone updates, and a completion message that asks for a Google or ReviewSolicitors review and tells your client what else the firm does, such as a will after a house purchase.
Three ways to fix this
Do it yourself, have it built, or have it run.
Same system either way. The only question is whose evenings it costs.
Do it yourself
The Solicitor Growth Kit
£49
Every script, template, and walkthrough to build the whole system yourself. The free checklist tells you what to do; this is exactly how.
- The one-page quote template, by work type
- Day 0, 2, 5 and 10 follow-up, written in full
- Introducer system: intro, follow-up, milestone note
- Welcome, milestone and completion messages
Comes off the price of any build below if you change your mind.
Most chosen
We build it for you
The Enquiry-to-Instruction System
£1,995
£1,500–£2,800 bought separately
Service and town pages, a callback and holding-reply setup, one-page quote templates with a day 0, 2, 5 and 10 follow-up, and a completion message that asks for the review, built as one system and signed off by your COLP before anything goes live.
- Quote follow-up automation
- Missed-call text-back
- Area and service pages
- Review engine
Live in about 14 days. Add the Care Plan for £147/month if you want it looked after.
We build it and run it
The Enquiry-to-Instruction System + growth retainer
£1,995 + £497/month
The full system built, then run for you month to month: content, rankings, review responses, reporting, and every tweak the numbers ask for. Cancel with 30 days notice, keep everything.
Book a free callFor owners who want the outcome without ever thinking about the machinery.
The 90-day guarantee
If the system has not paid for itself in 90 days, I keep working on it free until it does. That is only possible because every build is scoped honestly before money moves.
Three build slots a month, delivered personally.
Or build your own quote
Just want one or two fixes? Price them yourself.
Tick what your business needs and get an honest indicative range on the spot. And if you would rather start with the free checklist, it is right there; it tells you what to do in what order.
Your indicative price
Tick the fixes you want and an indicative price appears here. Every item is fixed-scope: a defined build with a finish line, not a retainer.
Book a free call about this
Indicative ranges, confirmed after a 15-minute scoping call. No obligation, and the exact quote is fixed before anything starts.
If the system has not paid for itself in 90 days, I keep working on it free until it does.
Rather do it yourself?
Fair enough. The Solicitor's DIY Growth Checklist covers everything above as step-by-step actions, free. We would rather you did it than didn't.
Frequently asked
What solicitors and law firms ask before working with us.
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Working with solicitors and law firms? That is our lane.
Fifteen minutes is enough to work out which fix pays back fastest for your business. No pitch, no obligation.