My bookings all come through Facebook. Why change?

Facebook DMs work until they do not: messages get buried, there is no deposit protection, no reminder flow, and no rebooking structure. Keep Facebook as a shop window, but move the actual booking into a system that confirms, reminds, takes deposits, and rebooks. Your regulars will find it easier, not harder.

Will deposits put off new clients?

A small deposit, framed as securing the slot, reads as professionalism. Grooming slots are long and hard to refill, and the clients who object to a £10 deposit are disproportionately the ones who no-show. Most groomers apply deposits to new clients only and drop them once trust is established.

What actually gets lapsed clients back?

A message that arrives at the right moment with the right name in it. 'Milo is probably due a groom' two weeks after the usual gap outperforms any generic promotion, because it is true and it is personal. The system tracks each dog's cycle so the message sends itself.

Can this work for mobile groomers?

Yes, arguably better. Mobile groomers lose more to no-shows (a wasted journey, not just a gap) and gain more from route-friendly recurring slots. Deposits, reminders, and area pages for each patch you cover all transfer directly.

Dog groomers

A dog needs grooming every six weeks. Forever.

One retained client is worth eight or more appointments a year, which makes rebooking rate the number that runs a grooming business. We set up the booking system, the 'due a groom' nudges, and the website full of before-and-after coats that turn one-off appointments into six-weekly regulars.

Book a free call Get the free audit

Sound familiar?

The problems we keep seeing.

Grooming businesses usually have full hands and a leaky diary; the fix is mechanical.

Bookings arrive through Facebook DMs at all hours and get lost
Clients drift after one visit because nobody rebooks them
No-shows waste slots that took weeks to fill
Regulars quietly lapse and you notice three months later
Your best grooms are photographed once and never seen again
You rank nowhere when someone searches 'dog groomer near me'

What we build

Fixed-scope fixes, priced up front.

Each of these is a defined piece of work with a clear price and a clear finish line, not an open-ended retainer. Start with the one that hurts most.

Recurring booking engine
from £500 setup
Online booking owners use at 9pm, with rebook-at-the-till flows so the next appointment is set before the dog leaves. Deposits for new clients and known no-showers.
"Due a groom" nudges
When a regular has not rebooked after their usual gap, a friendly automatic message goes out with their dog's name. Recovers lapsed clients better than any advert.
A website that converts
from £1,000
Before-and-after galleries by breed, prices published, reviews surfaced, and the booking link everywhere. Ranks for the breed searches owners actually make.
Review engine
Automated review requests while the fresh groom is still impressive. Reviews that mention breeds help you rank for 'cockapoo groomer near me' searches.

Three ways to fix this

Do it yourself, have it built, or have it run.

Same system either way. The only question is whose evenings it costs.

Do it yourself

The Dog Groomer Growth Kit

£49

Every script, template, and walkthrough to build the whole system yourself. The free checklist tells you what to do; this is exactly how.

The rebook-at-the-till script, word for word
'Due a groom' nudge automation with exact copy
Deposit policy announcement for new clients
Review scripts that mention breeds and rank

Comes off the price of any build below if you change your mind.

Most chosen

We build it for you

The Six-Week Regulars System

£1,895

~~£2,200–£4,800~~ bought separately

Online booking, 'due a groom' nudges, a breed-search website, and a review engine built as one system, so one-off appointments become standing regulars.

Recurring booking engine
"Due a groom" nudges
A website that converts
Review engine

Book a free scoping call

Live in about 14 days. Add the Care Plan for £147/month if you want it looked after.

We build it and run it

The Six-Week Regulars System + growth retainer

£1,895 + £497/month

The full system built, then run for you month to month: content, rankings, review responses, reporting, and every tweak the numbers ask for. Cancel with 30 days notice, keep everything.

Book a free call

For owners who want the outcome without ever thinking about the machinery.

The 90-day guarantee

If the system has not paid for itself in 90 days, I keep working on it free until it does. That is only possible because every build is scoped honestly before money moves.

Three build slots a month, delivered personally.

Or build your own quote

Just want one or two fixes? Price them yourself.

Tick what your business needs and get an honest indicative range on the spot. And if you would rather start with the free checklist, it is right there; it tells you what to do in what order.

Recurring booking engine£500–£1,000 + £20–£60/mo toolsOnline booking owners use at 9pm, with rebook-at-the-till flows so the next appointment is set before the dog leaves. Deposits for new clients and known no-showers.
"Due a groom" nudges£350–£700When a regular has not rebooked after their usual gap, a friendly automatic message goes out with their dog's name. Recovers lapsed clients better than any advert.
A website that converts£1,000–£2,500Before-and-after galleries by breed, prices published, reviews surfaced, and the booking link everywhere. Ranks for the breed searches owners actually make.
Review engine£350–£600 + £10–£40/mo toolsAutomated review requests while the fresh groom is still impressive. Reviews that mention breeds help you rank for 'cockapoo groomer near me' searches.
Care Plan£147/monthHosting, security updates, small content changes, and a monthly report showing calls, enquiries, and rankings. Cancel any month.

Your indicative price

Tick the fixes you want and an indicative price appears here. Every item is fixed-scope: a defined build with a finish line, not a retainer.

Book a free call about this

Indicative ranges, confirmed after a 15-minute scoping call. No obligation, and the exact quote is fixed before anything starts.

If the system has not paid for itself in 90 days, I keep working on it free until it does.

Rather do it yourself?

Fair enough. The Dog Groomer's DIY Growth Checklist covers everything above as step-by-step actions, free. We would rather you did it than didn't.

Frequently asked

What dog groomers ask before working with us.

Reading for your industry

All insights

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Working with dog groomers? That is our lane.

Fifteen minutes is enough to work out which fix pays back fastest for your business. No pitch, no obligation.

Book a free call Get the free audit

A dog needs grooming every six weeks. Forever.

The problems we keep seeing.

Fixed-scope fixes, priced up front.

Recurring booking engine

"Due a groom" nudges

A website that converts

Review engine