Will clients commit to a monthly membership instead of a block?

Most will, if the way in is small. Nobody signs up to a monthly plan with a stranger, which is why the paid trial comes first: two or three weeks at a fixed price, a proper start, and a review conversation at the end where the membership is the obvious next step. The trainers who struggle to sell monthly are usually offering 'sessions' rather than a named plan with a schedule and a check-in every four weeks.

What happens when a member wants to cancel?

They can, on the notice period your terms set out. What changes is that cancel stops being the only button. A freeze for a holiday, an injury, or a tight month keeps the relationship and the payment mandate in place, and a good share of people who ask to cancel take it when it is offered plainly. I build the freeze into the membership flow and the reply templates.

I already use a booking app. Do I have to switch?

No. If you are on TeamUp, Gymcatch, Glofox, Mindbody, or a coaching app like Trainerize or My PT Hub, I build around it: the website, the trial offer, the payment setup, and the messages the app does not send. If you are running the diary from WhatsApp and a notebook, I will recommend one tool that fits your size and set it up.

Does this work for a solo trainer as well as a studio?

Yes. A solo trainer gets a membership with a set number of sessions a month and a held weekly slot; a studio gets class passes, capacity, waitlists, and the same onboarding for every new member whoever teaches them. The structure is the same, the studio just has more places to fill.

Personal trainers and fitness studios

Stop selling sessions. Sell the month.

Pay-as-you-go training means your income resets every few weeks and every block of ten is a fresh sale. We set up a paid trial that leads into a monthly membership on Direct Debit or card, class booking with a waitlist and a late-cancel policy, the first-30-days messages that stop early drop-off, and a freeze option that keeps people who would otherwise cancel.

Book a free call Get the free audit

Sound familiar?

The problems we keep seeing.

Trainers come to us with a busy diary and an income they cannot predict; the pay-as-you-go structure is the problem.

Income resets every month and every block is a new sale
Clients buy ten sessions, then drift away around session six
January fills the diary and August empties it
Late cancellations cost you an hour you cannot resell
Instagram enquiries arrive at 10pm and are cold by morning
Your qualifications and insurance are invisible to a stranger

What we build

Fixed-scope fixes, priced up front.

Each of these is a defined piece of work with a clear price and a clear finish line, not an open-ended retainer. Start with the one that hurts most.

Payments that collect themselves
from £500 setup
Monthly memberships and training plans collected by GoCardless Direct Debit or a Stripe card subscription, with a paid trial as the way in and a freeze option alongside cancel. The payment stops being a weekly conversation.
Online booking done properly
Classes and one-to-one slots bookable from a phone, with capacity limits, an automatic waitlist that fills dropped spots, and a late-cancel policy the software applies so you do not have to argue it.
A website that converts
from £1,000
Who you train and how, qualifications and insurance up front, membership prices published, and one clear next step: the trial or the consultation call. Built to rank for 'personal trainer <town>' and to convert the people Instagram sends.
Rebooking and win-back automation
First-30-days onboarding messages, a prompt for every progress check-in, a nudge when a member goes quiet for ten days, and a win-back sequence for lapsed members timed to September and January.

Three ways to fix this

Do it yourself, have it built, or have it run.

Same system either way. The only question is whose evenings it costs.

Do it yourself

The Personal Trainer Growth Kit

£49

Every script, template, and walkthrough to build the whole system yourself. The free checklist tells you what to do; this is exactly how.

The membership ladder, with a worked price example
Paid trial to membership conversion scripts
First-30-days onboarding messages, written in full
Freeze-instead-of-cancel and win-back templates

Comes off the price of any build below if you change your mind.

Most chosen

We build it for you

The Members-Who-Stay System

£1,795

~~£2,300–£5,100~~ bought separately

A trust-first website, a paid trial that leads into a monthly membership on Direct Debit or card, class booking with waitlists, and the first-30-days and check-in messages built as one system, so income repeats each month instead of resetting.

Payments that collect themselves
Online booking done properly
A website that converts
Rebooking and win-back automation

Book a free scoping call

Live in about 14 days. Add the Care Plan for £147/month if you want it looked after.

We build it and run it

The Members-Who-Stay System + growth retainer

£1,795 + £497/month

The full system built, then run for you month to month: content, rankings, review responses, reporting, and every tweak the numbers ask for. Cancel with 30 days notice, keep everything.

Book a free call

For owners who want the outcome without ever thinking about the machinery.

The 90-day guarantee

If the system has not paid for itself in 90 days, I keep working on it free until it does. That is only possible because every build is scoped honestly before money moves.

Three build slots a month, delivered personally.

Or build your own quote

Just want one or two fixes? Price them yourself.

Tick what your business needs and get an honest indicative range on the spot. And if you would rather start with the free checklist, it is right there; it tells you what to do in what order.

Payments that collect themselves£400–£800Monthly memberships and training plans collected by GoCardless Direct Debit or a Stripe card subscription, with a paid trial as the way in and a freeze option alongside cancel. The payment stops being a weekly conversation.
Online booking done properly£500–£1,000 + £25–£80/mo toolsClasses and one-to-one slots bookable from a phone, with capacity limits, an automatic waitlist that fills dropped spots, and a late-cancel policy the software applies so you do not have to argue it.
A website that converts£1,000–£2,500Who you train and how, qualifications and insurance up front, membership prices published, and one clear next step: the trial or the consultation call. Built to rank for 'personal trainer <town>' and to convert the people Instagram sends.
Rebooking and win-back automation£400–£800First-30-days onboarding messages, a prompt for every progress check-in, a nudge when a member goes quiet for ten days, and a win-back sequence for lapsed members timed to September and January.
Care Plan£147/monthHosting, security updates, small content changes, and a monthly report showing calls, enquiries, and rankings. Cancel any month.

Your indicative price

Tick the fixes you want and an indicative price appears here. Every item is fixed-scope: a defined build with a finish line, not a retainer.

Book a free call about this

Indicative ranges, confirmed after a 15-minute scoping call. No obligation, and the exact quote is fixed before anything starts.

If the system has not paid for itself in 90 days, I keep working on it free until it does.

Rather do it yourself?

Fair enough. The Personal Trainer's DIY Growth Checklist covers everything above as step-by-step actions, free. We would rather you did it than didn't.

Frequently asked

What personal trainers and fitness studios ask before working with us.

Reading for your industry

All insights

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Working with personal trainers and fitness studios? That is our lane.

Fifteen minutes is enough to work out which fix pays back fastest for your business. No pitch, no obligation.

Book a free call Get the free audit

Stop selling sessions. Sell the month.

The problems we keep seeing.

Fixed-scope fixes, priced up front.

Payments that collect themselves

Online booking done properly

A website that converts

Rebooking and win-back automation