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Why therapists should stop relying on directories (and what to build instead)
6 July 20269 min readRead
Therapists and counsellors
Your practice deserves better than a directory listing.
Most UK therapists rent their visibility from Psychology Today or Counselling Directory, competing on a page of forty near-identical profiles. We build the alternative: a warm, personal website with a clear specialism, local search visibility for the searches clients actually make, and privacy handled the way this profession requires.
Sound familiar?
The problems we keep seeing.
Therapists tell us the same thing in different words: the practice is full of directory clients and the directory controls the tap.
- Directory listings bring clients, but the platform controls your visibility
- Your profile is one of forty and differs only by photo
- Nobody finds you for 'counsellor in <your town>' searches
- Enquiries arrive by phone at times you are in session
- Your fees are hidden, so mismatched enquiries waste everyone's time
- You worry about analytics and forms handling sensitive data properly
What we build
Fixed-scope fixes, priced up front.
Each of these is a defined piece of work with a clear price and a clear finish line, not an open-ended retainer. Start with the one that hurts most.
A practice website with a clear specialism
from £1,000Built around who you help best (anxiety, couples, bereavement) rather than a list of twenty issues. A warm about page, because clients choose the person, not the modality.
Privacy-first setup
Cookie-light analytics, GDPR-appropriate forms, and careful handling of anything a prospective client submits. Configured for the sensitivity this work carries.
Discreet enquiry and booking
A simple form and optional online booking for initial consultations, so first contact does not require a phone call, which for many clients is the hardest step.
Local SEO
Visibility for 'therapist in <town>' and 'anxiety counsellor <city>' searches: profile, citations, and page structure done properly, without a drop of marketing-speak on your site.
Three ways to fix this
Do it yourself, have it built, or have it run.
Same system either way. The only question is whose evenings it costs.
Do it yourself
The Therapist Growth Kit
£49
Every script, template, and walkthrough to build the whole system yourself. The free checklist tells you what to do; this is exactly how.
- Directory profile copy template that stands out
- Specialism-led site structure that ranks locally
- Warm first-contact reply templates
- The six-month directory independence plan
Comes off the price of any build below if you change your mind.
Most chosen
We build it for you
The Full-Practice System
£1,895
£2,100–£4,600 bought separately
A specialism-led website, privacy-first setup, discreet enquiry flow, and local SEO built as one system, so your pipeline stops depending on directories.
- A practice website with a clear specialism
- Privacy-first setup
- Discreet enquiry and booking
- Local SEO
Live in about 14 days. Add the Care Plan for £147/month if you want it looked after.
We build it and run it
The Full-Practice System + growth retainer
£1,895 + £497/month
The full system built, then run for you month to month: content, rankings, review responses, reporting, and every tweak the numbers ask for. Cancel with 30 days notice, keep everything.
Book a free callFor owners who want the outcome without ever thinking about the machinery.
The 90-day guarantee
If the system has not paid for itself in 90 days, I keep working on it free until it does. That is only possible because every build is scoped honestly before money moves.
Three build slots a month, delivered personally.
Or build your own quote
Just want one or two fixes? Price them yourself.
Tick what your business needs and get an honest indicative range on the spot. And if you would rather start with the free checklist, it is right there; it tells you what to do in what order.
Your indicative price
Tick the fixes you want and an indicative price appears here. Every item is fixed-scope: a defined build with a finish line, not a retainer.
Book a free call about this
Indicative ranges, confirmed after a 15-minute scoping call. No obligation, and the exact quote is fixed before anything starts.
If the system has not paid for itself in 90 days, I keep working on it free until it does.
Rather do it yourself?
Fair enough. The Therapist's DIY Growth Checklist covers everything above as step-by-step actions, free. We would rather you did it than didn't.
Frequently asked
What therapists and counsellors ask before working with us.
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Working with therapists and counsellors? That is our lane.
Fifteen minutes is enough to work out which fix pays back fastest for your business. No pitch, no obligation.