Will putting prices on my website put people off?

It filters, which is the point. Hidden prices do not make expensive coaching feel accessible; they make buying feel like a negotiation, and a large group of good clients simply will not initiate that. Transparent packages let ready buyers self-qualify and book, and your discovery calls become confirmations rather than pitches.

Does productising cheapen a bespoke practice?

No. The delivery can stay as tailored as you like; what gets standardised is the container: the length, the price, the promise. Clients find a named programme with a defined arc more credible than open-ended sessions, because it signals you have done this enough times to know the shape of it.

What if my clients come through referrals and LinkedIn?

Then the website's job is conversion, not discovery. A referred buyer still visits your site before booking, and what they find either confirms the recommendation or quietly undermines it. A clear offer with a booking link turns warm interest into a paid session the same day.

Which tools do you set up?

Typically Cal.com or Calendly for scheduling, Stripe for payment, a lightweight email platform for the nurture sequence, and intake forms wired into the booking. Nothing exotic, and you own all of it. The value is in the assembly and the copy, not the tools.

Coaches and consultants

Stop selling your time. Start selling the programme.

Most coaches sell bespoke time, so every client takes three conversations to close. We help you productise: named packages with real prices on the website, self-serve booking with payment taken upfront, and an email sequence that warms up the people who are not ready yet.

Book a free call Get the free audit

Sound familiar?

The problems we keep seeing.

Coaching businesses stall for structural reasons, not marketing ones, and they are very fixable.

Every sale requires a discovery call, so your calendar caps your revenue
Your website lists what coaching is instead of what you sell
No prices online, so buyers who hate asking simply leave
Scheduling happens over email, four messages at a time
People who are interested but not ready disappear forever
Client payments arrive late because invoicing is manual

What we build

Fixed-scope fixes, priced up front.

Each of these is a defined piece of work with a clear price and a clear finish line, not an open-ended retainer. Start with the one that hurts most.

Package and pricing design
Your offer restructured into a ladder: a fixed-price intro session, a core programme, a premium tier. Named by outcome, priced openly, easy to choose between.
Self-serve booking and payment
from £500 setup
Cal.com or Calendly wired to Stripe so a ready client books and pays in one sitting, with an intake form that does the first session's admin before you meet.
A website that sells one clear offer
from £1,000
One page, one promise, one path to buy. Copy that speaks to the transformation, proof where it helps, prices where buyers expect them.
Nurture sequence
A short automated email series for the not-ready-yet majority, so the person who found you in January buys in April instead of forgetting you by February.

Three ways to fix this

Do it yourself, have it built, or have it run.

Same system either way. The only question is whose evenings it costs.

Do it yourself

The Coach Growth Kit

£49

Every script, template, and walkthrough to build the whole system yourself. The free checklist tells you what to do; this is exactly how.

The three-tier package ladder, worked example
Pricing page copy template, fill in and publish
Cal.com + Stripe wiring, step by step
Nurture sequence for not-ready-yet leads

Comes off the price of any build below if you change your mind.

Most chosen

We build it for you

The Self-Selling Practice System

£1,995

~~£2,400–£5,100~~ bought separately

Package design, a one-offer website, self-serve booking with payment, and a nurture sequence built as one system, so ready clients buy without a sales call.

Package and pricing design
Self-serve booking and payment
A website that sells one clear offer
Nurture sequence

Book a free scoping call

Live in about 14 days. Add the Care Plan for £147/month if you want it looked after.

We build it and run it

The Self-Selling Practice System + growth retainer

£1,995 + £497/month

The full system built, then run for you month to month: content, rankings, review responses, reporting, and every tweak the numbers ask for. Cancel with 30 days notice, keep everything.

Book a free call

For owners who want the outcome without ever thinking about the machinery.

The 90-day guarantee

If the system has not paid for itself in 90 days, I keep working on it free until it does. That is only possible because every build is scoped honestly before money moves.

Three build slots a month, delivered personally.

Or build your own quote

Just want one or two fixes? Price them yourself.

Tick what your business needs and get an honest indicative range on the spot. And if you would rather start with the free checklist, it is right there; it tells you what to do in what order.

Package and pricing design£500–£900Your offer restructured into a ladder: a fixed-price intro session, a core programme, a premium tier. Named by outcome, priced openly, easy to choose between.
Self-serve booking and payment£500–£900 + £10–£40/mo toolsCal.com or Calendly wired to Stripe so a ready client books and pays in one sitting, with an intake form that does the first session's admin before you meet.
A website that sells one clear offer£1,000–£2,500One page, one promise, one path to buy. Copy that speaks to the transformation, proof where it helps, prices where buyers expect them.
Nurture sequence£400–£800 + £15–£40/mo toolsA short automated email series for the not-ready-yet majority, so the person who found you in January buys in April instead of forgetting you by February.
Care Plan£147/monthHosting, security updates, small content changes, and a monthly report showing calls, enquiries, and rankings. Cancel any month.

Your indicative price

Tick the fixes you want and an indicative price appears here. Every item is fixed-scope: a defined build with a finish line, not a retainer.

Book a free call about this

Indicative ranges, confirmed after a 15-minute scoping call. No obligation, and the exact quote is fixed before anything starts.

If the system has not paid for itself in 90 days, I keep working on it free until it does.

Rather do it yourself?

Fair enough. The Coach's DIY Growth Checklist covers everything above as step-by-step actions, free. We would rather you did it than didn't.

Frequently asked

What coaches and consultants ask before working with us.

Reading for your industry

All insights

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Working with coaches and consultants? That is our lane.

Fifteen minutes is enough to work out which fix pays back fastest for your business. No pitch, no obligation.

Book a free call Get the free audit

Stop selling your time. Start selling the programme.

The problems we keep seeing.

Fixed-scope fixes, priced up front.

Package and pricing design

Self-serve booking and payment

A website that sells one clear offer

Nurture sequence