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The engagement

How we work.

Every engagement starts with a free call and ends with you owning everything that was built. Below is the process itself, and what typical scopes and timelines look like at each stage of a UK small business's life cycle.

The process

Six steps, start to finish.

The same shape every time. Fixed-price where the scope is clear, retainer where the work is ongoing. You see the draft of every deliverable before it ships.

  1. 01

    Free 15 minute call

    A quick chat to understand the business, what's working, what isn't. No pressure, no pitch.

  2. 02

    Audit and recommendations

    A clear, honest review of your digital presence. Where you stand and what would make the biggest difference.

  3. 03

    Scope and proposal

    A tailored plan with clear deliverables, timelines, and pricing. Fixed-price where possible, no surprises.

  4. 04

    Build in the open

    You see progress throughout, not just at the end. Real-time feedback on a live preview.

  5. 05

    Launch and handover

    Everything goes live. You own it all. Training and documentation included.

  6. 06

    Ongoing support (optional)

    A monthly retainer if you want continued help. Or walk away with full control.

Typical engagements

By business life cycle.

A rough guide to what an engagement looks like at each stage. Real scopes are always tailored, but these are the shapes we see most often. Pricing is discussed on the intro call, not hidden behind a form.

Pre-launch

Just starting out

Solo founders, side projects going full-time, anyone who needs to get from an idea to trading without the paperwork headache.

Timeline

2 to 3 weeks, fixed price.

Typical scope

  • Company formation at Companies House, registered office, bank account guidance
  • Domain, professional email, basic Google Workspace setup
  • Brand identity: logo, palette, type, basic brand guidelines
  • Launch site on the right platform for your stage (usually Next.js or Squarespace)
  • Analytics and cookie consent wired in properly from day one
Get StartedBrand and Design

Early-stage

First fifty to a hundred customers

Businesses that are trading but invisible online. Revenue is coming in, but mostly from word of mouth and referrals. Search is an empty channel.

Timeline

4 to 8 weeks, fixed price.

Typical scope

  • SEO foundations: technical audit, keyword mapping, on-page fixes
  • Local SEO: Google Business Profile, citations, map pack positioning
  • Content strategy and the first 6 to 10 posts written to search intent
  • CRM selection and setup (HubSpot, Pipedrive, or similar)
  • Email capture flows, reviews process, basic reporting dashboard
Get Found OnlineSystems and Operations

Scaling

Building repeatable growth

Revenue is growing, the team is growing, and the gaps in the process are growing with them. You need paid acquisition working, operations that can scale, and numbers you can actually trust.

Timeline

6 to 12 weeks set-up, then rolling monthly retainer.

Typical scope

  • Google Ads set up properly, managed monthly, reported honestly
  • Social and email marketing with real automation, not just broadcasts
  • Automation of onboarding, delivery, and the repetitive 20 percent of the team's day
  • Analytics dashboards that leadership actually opens
  • Monthly strategy reviews with clear recommendations, not just a report dump
Digital MarketingSystems and Operations

Mature

Optimising what works

Established businesses with a working model and real data. You want a fractional growth partner who can tighten the channels that already work and run experiments on the ones that might.

Timeline

Rolling monthly retainer, quarterly strategy cycles.

Typical scope

  • Fractional growth partner role: part of the leadership cadence, not outsourced
  • Advanced SEO: topical authority, internal linking, AI search optimisation
  • Paid channel experimentation with proper measurement
  • Quarterly roadmap with clear success metrics
  • Ops and systems refinement so growth doesn't break delivery
Digital MarketingGet Found Online

Not sure which stage you're in? Most businesses straddle two. The intro call covers this properly, with real recommendations, not a sales funnel.

Want to talk through the right engagement for you?

Book a free 15-minute call. We'll walk through where your business is now and what would move it fastest. No pitch, no pressure.

Book a free call