Should I cancel Checkatrade and the lead resellers?

Not overnight. Bought leads fill the diary while the owned channel grows. The plan is to build your own ranking, reviews, and response speed over three to six months, watch the cost per job from each channel, and let the maths make the decision. Most roofers end up keeping at most one directory and dropping the rest.

Why do photos matter so much for roofing?

Because your work is invisible from the ground and the trade has a trust problem. A homeowner cannot inspect a roof, so they judge what they can see: photos of comparable jobs, reviews with pictures, accreditations, and how professional the business looks. Drone shots of finished roofs are the cheapest credibility a roofer can buy, and almost none of your competitors bother.

How do you handle storm-season spikes?

Two ways. Call handling that scales (the AI agent answers every call simultaneously, which no human receptionist can), and a triage flow that separates emergency tarp-over work from repair quotes so you sequence the week instead of drowning in it. The quiet-season fix is the same asset: a site that ranks brings steady repair work year round.

What does this cost compared to what I pay per lead?

A typical roofing firm spending £300 to £600 a month on bought leads covers the entire website build in two to four months of redirected spend. The difference is that bought leads stop the day you stop paying; the site and reviews keep compounding.

Roofers

Stop renting leads. Own the search.

Lead resellers charge you £30 to £80 for an enquiry they sell to three of your competitors at the same time. We build the alternative: a site that ranks for roof repairs in your area, drone photos that prove the workmanship, and call handling that catches the urgent leak enquiry you would otherwise miss from the scaffold.

Book a free call Get the free audit

Sound familiar?

The problems we keep seeing.

Roofing firms tell us the work is there; the problem is who takes a cut of it before it reaches them.

You pay per lead for enquiries sold to three competitors at once
Urgent leak calls go unanswered while you are on the scaffold
Your best work is invisible because nobody photographs it
Storm weeks overflow and quiet weeks have no pipeline
The cowboy reputation of the trade costs you trust you have earned
You rank nowhere for 'roof repair <town>' despite years of local work

What we build

Fixed-scope fixes, priced up front.

Each of these is a defined piece of work with a clear price and a clear finish line, not an open-ended retainer. Start with the one that hurts most.

AI phone answering
from £500 setup
A voice agent that catches the leak enquiry while you are on a roof, takes the address and the problem, flags emergencies, and texts you the transcript.
Missed-call text-back
Every unanswered call gets an instant text with your details and a promise of a callback. For urgent roofing enquiries, this alone rescues jobs.
Portfolio website
from £1,000
Drone and scaffold shots organised by job type: re-roofs, repairs, flat roofs, chimneys. With insurance, accreditations, and reviews where homeowners can check them.
Area and service pages
One page per service and per town, so 'roof repair <town>' finds you directly instead of a directory that charges you for your own customer.

Three ways to fix this

Do it yourself, have it built, or have it run.

Same system either way. The only question is whose evenings it costs.

Do it yourself

The Roofer Growth Kit

£49

Every script, template, and walkthrough to build the whole system yourself. The free checklist tells you what to do; this is exactly how.

The 90-day plan off Checkatrade and Bark
Storm-week triage flow: emergencies vs quotes
Missed-call text-back copy and AI answering prompt
Review request scripts with photo asks

Comes off the price of any build below if you change your mind.

Most chosen

We build it for you

The Own-Your-Patch System

£1,895

~~£2,150–£4,700~~ bought separately

Portfolio website, area pages, call handling, and missed-call rescue built as one system, so your patch finds you directly instead of through a reseller.

AI phone answering
Missed-call text-back
Portfolio website
Area and service pages

Book a free scoping call

Live in about 14 days. Add the Care Plan for £147/month if you want it looked after.

We build it and run it

The Own-Your-Patch System + growth retainer

£1,895 + £497/month

The full system built, then run for you month to month: content, rankings, review responses, reporting, and every tweak the numbers ask for. Cancel with 30 days notice, keep everything.

Book a free call

For owners who want the outcome without ever thinking about the machinery.

The 90-day guarantee

If the system has not paid for itself in 90 days, I keep working on it free until it does. That is only possible because every build is scoped honestly before money moves.

Three build slots a month, delivered personally.

Or build your own quote

Just want one or two fixes? Price them yourself.

Tick what your business needs and get an honest indicative range on the spot. And if you would rather start with the free checklist, it is right there; it tells you what to do in what order.

AI phone answering£500–£900 + £50–£200/mo toolsA voice agent that catches the leak enquiry while you are on a roof, takes the address and the problem, flags emergencies, and texts you the transcript.
Missed-call text-back£250–£400 + £10–£30/mo toolsEvery unanswered call gets an instant text with your details and a promise of a callback. For urgent roofing enquiries, this alone rescues jobs.
Portfolio website£1,000–£2,500Drone and scaffold shots organised by job type: re-roofs, repairs, flat roofs, chimneys. With insurance, accreditations, and reviews where homeowners can check them.
Area and service pages£400–£900One page per service and per town, so 'roof repair <town>' finds you directly instead of a directory that charges you for your own customer.
Care Plan£147/monthHosting, security updates, small content changes, and a monthly report showing calls, enquiries, and rankings. Cancel any month.

Your indicative price

Tick the fixes you want and an indicative price appears here. Every item is fixed-scope: a defined build with a finish line, not a retainer.

Book a free call about this

Indicative ranges, confirmed after a 15-minute scoping call. No obligation, and the exact quote is fixed before anything starts.

If the system has not paid for itself in 90 days, I keep working on it free until it does.

Rather do it yourself?

Fair enough. The Roofer's DIY Growth Checklist covers everything above as step-by-step actions, free. We would rather you did it than didn't.

Frequently asked

What roofers ask before working with us.

Reading for your industry

All insights

Read How roofers win work without buying leads from resellers
Marketing
How roofers win work without buying leads from resellers
Bought leads get sold to three of your competitors at once. Here is how UK roofers build an owned local presence that brings enquiries in directly.
6 July 20269 min readRead
Read Missed calls are costing your plumbing business real jobs. Here is the fix.
AI
Missed calls are costing your plumbing business real jobs. Here is the fix.
Plumbers miss calls because they are on the tools. Every missed emergency call goes to the next plumber on Google. Here are three fixes, from a £10 text-back to a full AI receptionist.
6 July 20269 min readRead
Read Local SEO: how to get your business to the top of Google Maps
SEO
Local SEO: how to get your business to the top of Google Maps
Google ranks local results on three factors: proximity, relevance, and prominence. Here is how UK small businesses can optimise all three and climb the map.
12 November 20258 min readRead

Working with roofers? That is our lane.

Fifteen minutes is enough to work out which fix pays back fastest for your business. No pitch, no obligation.

Book a free call Get the free audit

Stop renting leads. Own the search.

The problems we keep seeing.

Fixed-scope fixes, priced up front.

AI phone answering

Missed-call text-back

Portfolio website

Area and service pages