Will asking for a budget band put couples off?

It puts off the couples who were never in your bracket, which is the point. Framed as bands ('most of our weddings land between £X and £Y per head') it reads as transparency, not interrogation. The couples worth having are relieved: they are as tired of mystery pricing as you are of mystery enquiries.

Should tastings be free?

Charge, and credit it against the booking. A paid tasting filters for couples who are genuinely deciding, turns the tasting into a conversion moment rather than a free dinner, and costs bookers nothing in the end. Free tastings for all comers is how weekends get eaten by other caterers' clients.

Our work is seasonal. Does the system help off-peak?

Yes, twice over. The pipeline keeps long-lead wedding enquiries warm through the winter they book in, and the same machinery sells corporate and private dining into the quiet months, which is where the qualifying form's service-style field earns its keep.

How fast should we respond to a wedding enquiry?

Same day, ideally within the hour, even if only with a warm holding reply and the availability answer. Couples enquire with several caterers in one sitting; the first professional response frames every quote that follows. The system sends that first reply automatically.

Caterers

Half your quotes were never real. Find out first.

Wedding and event enquiries get shopped to six caterers, half have no date and no budget, and every one costs you an evening to price. We build the qualifying form that finds the real ones, the follow-up that wins them, and the site with from-per-head pricing that filters before you ever open a spreadsheet.

Book a free call Get the free audit

Sound familiar?

The problems we keep seeing.

Caterers burn their quiet days quoting events that were never going to happen.

Enquiries arrive with no date, no venue, no budget
Quotes take hours and vanish into silence
'Menus on request' makes every enquiry a mystery for both sides
Tastings given free to couples who booked elsewhere
Your best events live in a camera roll, not a gallery
Peak dates double-booked or begged for at the last minute

What we build

Fixed-scope fixes, priced up front.

Each of these is a defined piece of work with a clear price and a clear finish line, not an open-ended retainer. Start with the one that hurts most.

Enquiry forms that qualify
Date, venue, guest count, budget band, service style, collected up front with an instant availability check. You quote real events and politely decline the rest.
Quote follow-up automation
from £500 setup
Long-lead wedding decisions need patient, well-timed follow-up. Sent automatically, stopped on reply, with a final courteous check before the date is released.
Portfolio website
from £1,000
Galleries by event type, sample menus with honest from-per-head pricing, hygiene rating and insurance visible. Built to shortlist you before the first email.
Review engine
Requests the week after the event, prompting for the venue name. Reviews that mention venues rank you for the searches couples actually make.

Three ways to fix this

Do it yourself, have it built, or have it run.

Same system either way. The only question is whose evenings it costs.

Do it yourself

The Caterer Growth Kit

£49

Every script, template, and walkthrough to build the whole system yourself. The free checklist tells you what to do; this is exactly how.

The qualifying enquiry form: exact fields and budget bands
The wedding pipeline: every email written in full
Deposit and payment schedule wording
Tasting session pricing and pitch

Comes off the price of any build below if you change your mind.

Most chosen

We build it for you

The Booked-Weekends System

£1,795

~~£2,100–£4,500~~ bought separately

Qualifying enquiry forms, quote follow-up, a gallery website with from-per-head pricing, and a review engine built as one system, so you quote real weddings instead of window shoppers.

Enquiry forms that qualify
Quote follow-up automation
Portfolio website
Review engine

Book a free scoping call

Live in about 14 days. Add the Care Plan for £147/month if you want it looked after.

We build it and run it

The Booked-Weekends System + growth retainer

£1,795 + £497/month

The full system built, then run for you month to month: content, rankings, review responses, reporting, and every tweak the numbers ask for. Cancel with 30 days notice, keep everything.

Book a free call

For owners who want the outcome without ever thinking about the machinery.

The 90-day guarantee

If the system has not paid for itself in 90 days, I keep working on it free until it does. That is only possible because every build is scoped honestly before money moves.

Three build slots a month, delivered personally.

Or build your own quote

Just want one or two fixes? Price them yourself.

Tick what your business needs and get an honest indicative range on the spot. And if you would rather start with the free checklist, it is right there; it tells you what to do in what order.

Enquiry forms that qualify£250–£500Date, venue, guest count, budget band, service style, collected up front with an instant availability check. You quote real events and politely decline the rest.
Quote follow-up automation£500–£900 + £10–£40/mo toolsLong-lead wedding decisions need patient, well-timed follow-up. Sent automatically, stopped on reply, with a final courteous check before the date is released.
Portfolio website£1,000–£2,500Galleries by event type, sample menus with honest from-per-head pricing, hygiene rating and insurance visible. Built to shortlist you before the first email.
Review engine£350–£600 + £10–£40/mo toolsRequests the week after the event, prompting for the venue name. Reviews that mention venues rank you for the searches couples actually make.
Care Plan£147/monthHosting, security updates, small content changes, and a monthly report showing calls, enquiries, and rankings. Cancel any month.

Your indicative price

Tick the fixes you want and an indicative price appears here. Every item is fixed-scope: a defined build with a finish line, not a retainer.

Book a free call about this

Indicative ranges, confirmed after a 15-minute scoping call. No obligation, and the exact quote is fixed before anything starts.

If the system has not paid for itself in 90 days, I keep working on it free until it does.

Rather do it yourself?

Fair enough. The Caterer's DIY Growth Checklist covers everything above as step-by-step actions, free. We would rather you did it than didn't.

Frequently asked

What caterers ask before working with us.

Reading for your industry

All insights

Read Why electricians lose quoted work (and the follow-up system that wins it back)
Operations
Why electricians lose quoted work (and the follow-up system that wins it back)
Most electricians send a quote and go quiet. The customer is comparing three quotes and often picks whoever chased politely. Here is a simple follow-up sequence that wins more of the work you already quoted.
6 July 20268 min readRead
Read How to get more Google reviews (and why they matter more than you think)
SEO
How to get more Google reviews (and why they matter more than you think)
Reviews are now a top-three local ranking factor and a top driver of click-through. Here is how UK small businesses can get more of them, ethically.
19 November 20258 min readRead

Working with caterers? That is our lane.

Fifteen minutes is enough to work out which fix pays back fastest for your business. No pitch, no obligation.