Does AI phone answering actually work for trade calls?

Yes, and it has improved dramatically in the last two years. A well configured voice agent answers naturally, collects the address and the problem, recognises emergency language, and either books a callback or escalates to your mobile. Callers are told they can hold for you or leave details. It will not replace you quoting a job, but it stops the 4pm 'leak under the bath' call going to a competitor because you were elbow-deep in a cylinder.

What does it cost to run?

Typical AI answering services run £50 to £200 per month depending on call volume, on top of a one-off setup. One saved emergency callout usually covers the month. Missed-call text-back is cheaper still, often under £30 per month in tooling.

I already get work from word of mouth. Why bother?

Word of mouth is the best channel you have, and it now runs through Google. When someone is recommended you, they search your name before calling. If they find a thin profile with three reviews and no website, some of them quietly pick someone else. The online presence is there to close the work your reputation already earns.

How quickly can this be live?

Missed-call text-back and a review engine inside a week. A full website typically two to three weeks. AI phone answering one to two weeks including test calls. Everything is documented and handed over so you own it.

Plumbers and heating engineers

You fix boilers. We make sure the phone gets answered.

When a homeowner has water coming through the ceiling, they call the first plumber Google shows them, and if you do not pick up they call the next one. We build the three things that decide who gets the job: a site that ranks locally, a Google profile with steady reviews, and phone answering that never misses a call because you are under a sink.

Book a free call Get the free audit

Sound familiar?

The problems we keep seeing.

Most plumbing and heating firms we speak to are excellent at the work and losing jobs everywhere around it.

You miss calls on the tools and the job goes to whoever answered
Your Google Business Profile is half filled in and rarely reviewed
The website was built years ago and does not mention half your services
Boiler installs and servicing plans are quoted but never followed up
Reviews arrive when you remember to ask, which is rarely
Nights and weekends mean emergency calls you cannot always take

What we build

Fixed-scope fixes, priced up front.

Each of these is a defined piece of work with a clear price and a clear finish line, not an open-ended retainer. Start with the one that hurts most.

AI phone answering
from £500 setup
A voice agent that answers when you cannot, takes the job details, flags genuine emergencies, and texts you a transcript. Set up, tested on real call scenarios, and tuned to your trade.
Missed-call text-back
Anyone who rings and gets no answer receives an instant text with your booking link. The cheapest fix in the trade, and the one with the fastest payback.
A website that wins local jobs
from £1,000
Fast, mobile-first, one page per service and per area you cover. Boiler repair, bathroom installs, landlord certificates, each with its own page that can rank.
Review engine
An automated review request after every completed job, timed for the moment the relief is fresh. Steady reviews are the strongest local ranking lever you have.

Three ways to fix this

Do it yourself, have it built, or have it run.

Same system either way. The only question is whose evenings it costs.

Do it yourself

The Plumber Growth Kit

£49

Every script, template, and walkthrough to build the whole system yourself. The free checklist tells you what to do; this is exactly how.

Review request scripts: SMS, email, WhatsApp
The AI phone answering setup, prompt included
Quote follow-up sequence, written for you
The boiler service plan engine

Comes off the price of any build below if you change your mind.

Most chosen

We build it for you

The Never-Missed-Job System

£1,995

~~£2,100–£4,400~~ bought separately

Website, Google profile, review engine, and call handling built as one system, so every emergency search in your area finds you and every call gets answered.

AI phone answering
Missed-call text-back
A website that wins local jobs
Review engine

Book a free scoping call

Live in about 14 days. Add the Care Plan for £147/month if you want it looked after.

We build it and run it

The Never-Missed-Job System + growth retainer

£1,995 + £497/month

The full system built, then run for you month to month: content, rankings, review responses, reporting, and every tweak the numbers ask for. Cancel with 30 days notice, keep everything.

Book a free call

For owners who want the outcome without ever thinking about the machinery.

The 90-day guarantee

If the system has not paid for itself in 90 days, I keep working on it free until it does. That is only possible because every build is scoped honestly before money moves.

Three build slots a month, delivered personally.

Or build your own quote

Just want one or two fixes? Price them yourself.

Tick what your business needs and get an honest indicative range on the spot. And if you would rather start with the free checklist, it is right there; it tells you what to do in what order.

AI phone answering£500–£900 + £50–£200/mo toolsA voice agent that answers when you cannot, takes the job details, flags genuine emergencies, and texts you a transcript. Set up, tested on real call scenarios, and tuned to your trade.
Missed-call text-back£250–£400 + £10–£30/mo toolsAnyone who rings and gets no answer receives an instant text with your booking link. The cheapest fix in the trade, and the one with the fastest payback.
A website that wins local jobs£1,000–£2,500Fast, mobile-first, one page per service and per area you cover. Boiler repair, bathroom installs, landlord certificates, each with its own page that can rank.
Review engine£350–£600 + £10–£40/mo toolsAn automated review request after every completed job, timed for the moment the relief is fresh. Steady reviews are the strongest local ranking lever you have.
Care Plan£147/monthHosting, security updates, small content changes, and a monthly report showing calls, enquiries, and rankings. Cancel any month.

Your indicative price

Tick the fixes you want and an indicative price appears here. Every item is fixed-scope: a defined build with a finish line, not a retainer.

Book a free call about this

Indicative ranges, confirmed after a 15-minute scoping call. No obligation, and the exact quote is fixed before anything starts.

If the system has not paid for itself in 90 days, I keep working on it free until it does.

Rather do it yourself?

Fair enough. The Plumber's DIY Growth Checklist covers everything above as step-by-step actions, free. We would rather you did it than didn't.

Frequently asked

What plumbers and heating engineers ask before working with us.

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Working with plumbers and heating engineers? That is our lane.

Fifteen minutes is enough to work out which fix pays back fastest for your business. No pitch, no obligation.

Book a free call Get the free audit

You fix boilers. We make sure the phone gets answered.

The problems we keep seeing.

Fixed-scope fixes, priced up front.

AI phone answering

Missed-call text-back

A website that wins local jobs

Review engine